Your customers are searching right now. Somebody else is paying to be found.
We build, launch, and manage your Google Ads campaigns for a flat $49.99 a month. Keyword research, ad copy, negatives, tracking, weekly tuning — all of it, none of the agency retainer.
Free campaign plan within 24 hours. Your ad budget stays yours — you set it, and it goes straight to Google.
Fewer wasted clicks.
More phone calls.
Figures shown are illustrative of a typical local service account. We'll show you your own numbers every week — and only your own.
How it works
Tell us about the business
One short form: what you do, which areas you serve, what a good lead is worth, and the jobs you'd rather not take. That's the whole intake.
5 minutes of your timeWe build and launch it
Keyword research, ad copy, extensions, geo-targeting, negative lists, and conversion tracking — set up inside your own Google Ads account.
Live in 72 hoursThe phone starts ringing
Calls, forms, and WhatsApp taps come in, tracked back to the search that caused them. We tune bids, budgets, and keywords every week.
Ongoing, every weekEverything an agency does.
None of the retainer.
Every campaign gets the same work, whether you spend $600 a month or $6,000.
Keywords built around intent
We target the searches that come from someone holding a credit card, not someone doing homework. Then we add hundreds of negatives so you stop paying for "free", "salary", "how to", and every town you don't drive to.
Ads written for your offer
Responsive search ads built from the words your customers actually use, matched to the page they land on. Better match means a higher Quality Score, and a higher Quality Score means cheaper clicks than your competitors pay.
Budget watched every day
Bids, ad schedules, devices, and locations get adjusted weekly against real conversion data. If a keyword burns money for a month without producing a lead, it's gone before your next invoice.
Tracking that ties leads to searches
Phone calls, form fills, and message taps are all tracked back to the keyword that triggered them. You'll know which search made the phone ring — and so will we, which is how the account gets cheaper over time.
You see the same screen we do.
Every Monday, a plain-English summary lands in your inbox: what was spent, what came in, what changed, and what we're doing about it next.
- Weekly report written in sentences, not screenshots of charts
- Unlimited changes — message us, no ticket queue or change fees
- Pause for a slow season and pick it back up, no penalty
- The account is in your name — if you leave, you take everything with you
Local businesses that live
on the phone ringing.
Same work. One tenth
of the invoice.
| Atella Digitals | Local agency | Doing it yourself | |
|---|---|---|---|
| Monthly management fee | $49.99 | $1,500 – $5,000 | Your evenings |
| Built by someone who does this daily | ✓ | ✓ | ✕ |
| Weekly optimization | ✓ | ✓ | ✕ |
| Negative keyword pruning | ✓ | Sometimes | ✕ |
| Conversion tracking set up properly | ✓ | Sometimes | ✕ |
| Minimum contract | None | 6 – 12 months | — |
| You own the ad account | ✓ | Often not | ✓ |
| Setup fee | $0 | $500 – $2,000 | $0 |
One plan. One price.
No tiers, no upsells, no "enterprise, contact us". Everything below is included from day one.
- Full campaign build and launch
- Keyword and negative keyword research
- Ad copy written, tested, and rewritten
- Call, form, and message tracking configured
- Weekly optimization and budget pacing
- Plain-English report every Monday
- Unlimited changes by message
- Your ad account stays yours, always
People who stopped
renewing their retainer.
"We were paying an agency $2,200 a month for a report we didn't read. Same leads now, and I actually understand where they come from."
"The negative keyword list was the whole thing. We'd been paying for people searching for jobs at our company for two years."
"Live in three days, first booked job that same week. I expected the cheap option to feel cheap. It didn't."
"I text them a change and it's done. No scope calls, no invoice for a headline swap."
"What sold me was keeping the account in my name. I've been burned by that before."
Questions, answered plainly.
How can this be $49.99 when agencies charge thousands?
Because you're paying for the work, not for account managers, offices, and sales teams. We run one tight system for local service campaigns — the same research, build, and weekly tuning every time — so the cost of doing it well is low. The $49.99 is our management fee only; your ad spend is separate and goes straight to Google.
Is my ad budget included?
No — the ad budget is separate and always yours. Google bills it directly to your own card, from your own account, and you decide the amount. Most local businesses start around $20–30 a day and adjust once they see what a lead costs.
How quickly does it go live?
Campaigns are built and submitted within 72 hours of your intake form, plus up to a business day for Google's ad review. First leads typically arrive in week one. Give it about 30 days before judging performance — that's when there's enough data to tune against.
Do I own the Google Ads account?
Yes, always. The account is created in your name and we work in it as a managed user. If you ever leave, you keep the campaigns, the negative lists, and the conversion history — everything.
I already have campaigns running — what happens to them?
We audit the existing account before changing anything. What's working stays, tracking gets fixed if it's broken, and the waste gets pruned. Your history actually helps — it gives us conversion data to build on from day one.
Do I need a website?
You need somewhere to send the clicks — a decent existing page works fine. If you don't have one, or the current page loses customers, a campaign-matched landing page is available as an add-on.
Is there a contract or setup fee?
Neither. It's month to month with a $0 setup fee, and you can cancel any time. If we're not earning the $49.99, you shouldn't be paying it.
How do I know it's actually working?
Every Monday you get a plain-English summary: what was spent, how many calls and forms came in, what each lead cost, and what we changed. Because tracking ties every lead back to the search that caused it, none of this is a guess — you can verify it all inside your own account.
What if I'm in a slow season?
Pause whenever you like, with no penalty and no fee while paused. The account, the negative lists, and the history all stay in place, so picking back up is a switch, not a rebuild.
Do you run Facebook or Instagram ads too?
No — Google Search, Maps, and call ads only. Social advertising is a different job with different economics, and we'd rather be excellent at the channel where your customers are already searching for what you do.
Find out what a lead
costs in your market.
Send us your website and we'll return the keywords worth buying, the search volume in your area, and a spend recommendation — within 24 hours.
No card, no call required to receive it.